Logo
My rationale behind this simple looking logo is because I want my target audience to know what I am selling at one glance.
I feel that when a logo is simple, people tends to remember it more.
Print Advertisement
In this print advertisement, I am focusing on the importance of Emphasis.
It is very important to catch the target audience's attention, then allowing their eyes to flow through the content and information.
Poster
The main purpose of this poster is to promote the different flavors of the drink.
I aligned it in a V-shape because I want to attract viewers through the colors, such as yellow bottle and pink.
On top of that, I also used real fruits photographs to bring up the feel of being real.
Magazine
The two page magazine about the well-known designer, Craig Ward.
In a magazine, it is very important to check for typography issues such as tracking, widow and more.
